Socializing CRM

Fri, 23 Mar 2007 16:37:00 -0600

Socializing CRM
One of the catchy words in computing is “Socializing”. I first heard the word from my colleague and collaboration marketing expert, Frank Teklitz. We were working on making some upgrades to our current version of the MyCompany Toolbox CRM system. The light really turns on for CRM when you think about bringing the people in the CRM together to achieve goals and objectives. I was reminded of “Socializing” when I recently read a quote the following article, http://www.itbusinessedge.com/item/?ci=24043 here is the quote:

“Though SAP and Salesforce.com use Blogs, Podcasts, and communities to communicate with their customers and their employees, they have yet to integrate these social networking tools into their technology platforms. This is an oversight, opines this author, who makes the case for the value of social networks in CRM . Procter & Gamble has formed a social network called Vocalpoint, composed of 600,000 moms — each of whom has minimum of 25 other moms associated with her. The "lead" moms distribute products samples and gather feedback for P&G. Thus P&G gains invaluable data and marketing buzz simply by enlisting customers, who in turn enjoy the feeling of empowerment the network provides.”
- Paul Greenberg - February 7, 2007
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Wiki and Blog for MyCompany Toolbox

Mon, 29 Jan 2007 13:35:00 -0600

Wiki and Blog for MyCompany Toolbox
I just spoke with Mr. Frank Teklitz a loyal user of MyCompany Toolbox (MCT) (www.mycompanytoolbox.com) and was the original requester of the Case Support System. Frank was most helpful in the design and acceptance of the final Case Support System.

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Technical Toolboxes Blog - Frank Teklitz

Socializing CRM

Wiki and Blog for MyCompany Toolbox