Technical Toolboxes Blog - 1to1

Brands and Enterprise Resource Planning (ERP)

Sat, 05 May 2007 20:49:00 -0600

Brands and Enterprise Resource Planning (ERP)
I’ve been thinking lately a lot about how an Enterprise Resource Planning (ERP) system can effect your brand. I really enjoyed a recent Blog on the 1to1 Blogsite, published by Mila D’Antonio. Mila cited a passage in Dick Martin’s book, Rebuilding Brand America, where Dick said,

“………(brand) has to be easy to understand and flexible enough to modulate in a wide variety of interactions with a large number of different audiences. Most important, it can’t simply be something you stick at the end of an ad or on the side of a building. It has to be the ‘golden thread’ that runs through every internal process and through every interactions with customers. And your promise can’t be primarily rational It has to operate on the deeper level of emotions and feelings.”

What a great thought provoking paragraph. [More]

The Importance of Professional Customer Support

Wed, 02 May 2007 19:18:00 -0600

The Importance of Professional Customer Support
Several of our consulting clients are software companies and companies that provide service and support for their products, we always help our clients and colleagues to maximize support profits by automating the process. But to get to a profitable venture there are many things that have to happen, systems put in place, and hiring the right people to do the job.

The right people are NOT entry level people, they are the most focused, knowledgeable, and disciplined people you can find. Once you decide to go down this path of using the cream of the crop to ensure your clients are supported, you will see the profits start to come in. Now when your clients call they are ensured that their call will be answered by someone who can help them, someone who takes their business seriously and feels they are being taken most seriously. [More]