Socializing CRM
One of the catchy words in computing is “Socializing”. I first heard the word from my colleague and collaboration marketing expert, Frank Teklitz. We were working on making some upgrades to our current version of the MyCompany Toolbox  CRM system. The light really turns on for CRM when you think about bringing the people in the CRM together to achieve goals and objectives. I was reminded of “Socializing” when I recently read a quote the following article, http://www.itbusinessedge.com/item/?ci=24043 here is the quote:

“Though SAP and Salesforce.com use Blogs, Podcasts, and communities to communicate with their customers and their employees, they have yet to integrate these social networking tools into their technology platforms. This is an oversight, opines this author, who makes the case for the value of social networks in CRM . Procter & Gamble has formed a social network called Vocalpoint, composed of 600,000 moms — each of whom has minimum of 25 other moms associated with her. The "lead" moms distribute products samples and gather feedback for P&G. Thus P&G gains invaluable data and marketing buzz simply by enlisting customers, who in turn enjoy the feeling of empowerment the network provides.”
- Paul Greenberg - February 7, 2007

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Remote Control Business Procedures
Back in the late 80’s we were hooking up remote control business process for the US Air Force and the JSTARS program. The Engineers and Scientists in our Command Center in Boston demanded the same data we were producing in the test facility in Melbourne, Florida, so we figured out how to get it up to Boston as quickly as possible. So since those heady days, we’ve discovered how to make the internet work for the civilian world, and better yet how to automate our businesses using the Web. All of this technology has made it possible for the CEO to run the business by remote control. With increasingly demanding global businesses, the CEO can no longer be in the same building with all staff, in fact can rarely be in the same time zone or even country. So in order to keep any semblance of order and balance in the life of a CEO something has to be setup to run the company by “remote control”. There are three primary tools to create this process and they are, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Business Process Management (BPM).

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