The Art of International Business

The Art of International Business
I have heard many people talk about international business, but few who have successfully mastered the art form of conducting businesses in multiple States or Provinces, much less multiple countries and continents. We are talking about a whole new set of rules and customer expectations that are thoughtfully laid out in the book “The World Is Flat” by Thomas L. Friedman. Basically the internet has broken down the old ways of thinking and walls to commerce and we are starting to see the floodgates open up and we are going global. The big question is, how do I keep track of it all?

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