Can You Possibly Have Too Much Information in Your CRM?

I have been working in the public information business for a while now and am very clear about privacy laws and just how sacred personal information is and how important it is to handle personal information very carefully indeed. The amount of information we are gathering about our customers and contacts is growing exponentially, probably because we can. If you only knew how much information is captured and actively used by Data Warehouses, Wal-Mart warehouse is at least 500 terabytes, according to an eWeek.com article I read, At Wal-Mart, World's Largest Retail Data Warehouse Gets Even Larger. Short answer to the question is no, but if you do collect information you better take very good care of it.

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