I have been working in the public information business for a while now and am very clear about privacy laws and just how sacred personal information is and how important it is to handle personal information very carefully indeed. The amount of information we are gathering about our customers and contacts is growing exponentially, probably because we can. If you only knew how much information is captured and actively used by Data Warehouses, Wal-Mart warehouse is at least 500 terabytes, according to an eWeek.com article I read, At Wal-Mart, World's Largest Retail Data Warehouse Gets Even Larger. Short answer to the question is no, but if you do collect information you better take very good care of it.

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ERP and CRM Provides Better Communications with Colleagues and Clients
I think it is time to talk about Sealweld. Not so much Sealweld as such, as they are extremely successful multi-national small business. Sealweld is just a great example of a company that has figured out how to do business anywhere in the world whether it be the Far East or Dubai, they have seen it all. I would like to think that we have at least helped in the success of this company. We installed our Toolbox at Sealweld and this enabled them to tie their CRM together with the ERP and Project Management features of the system. They now share documents and project details with each other as if they were in the same building working side by side when in fact they are usually in Calgary while the rest of their operations are taking place elsewhere. CRM helps us to sell more and it also makes it easier to communicate with everybody in your work sphere.

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Socializing CRM
One of the catchy words in computing is “Socializing”. I first heard the word from my colleague and collaboration marketing expert, Frank Teklitz. We were working on making some upgrades to our current version of the MyCompany Toolbox  CRM system. The light really turns on for CRM when you think about bringing the people in the CRM together to achieve goals and objectives. I was reminded of “Socializing” when I recently read a quote the following article, http://www.itbusinessedge.com/item/?ci=24043 here is the quote:

“Though SAP and Salesforce.com use Blogs, Podcasts, and communities to communicate with their customers and their employees, they have yet to integrate these social networking tools into their technology platforms. This is an oversight, opines this author, who makes the case for the value of social networks in CRM . Procter & Gamble has formed a social network called Vocalpoint, composed of 600,000 moms — each of whom has minimum of 25 other moms associated with her. The "lead" moms distribute products samples and gather feedback for P&G. Thus P&G gains invaluable data and marketing buzz simply by enlisting customers, who in turn enjoy the feeling of empowerment the network provides.”
- Paul Greenberg - February 7, 2007

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