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The Importance of Professional Customer Support

The Importance of Professional Customer Support
Several of our consulting clients are software companies and companies that provide service and support for their products, we always help our clients and colleagues to maximize support profits by automating the process. But to get to a profitable venture there are many things that have to happen, systems put in place, and hiring the right people to do the job.

The right people are NOT entry level people, they are the most focused, knowledgeable, and disciplined people you can find. Once you decide to go down this path of using the cream of the crop to ensure your clients are supported, you will see the profits start to come in. Now when your clients call they are ensured that their call will be answered by someone who can help them, someone who takes their business seriously and feels they are being taken most seriously.

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Engineering Your Company’s Social Network

Engineering Your Company’s Social Network
You don’t want it “too social” so it will take away from the purpose, you don’t want it too restricting, intimidating, or unfriendly to take away from the usefulness. I was inspired to write these thoughts because of the business I currently pursue and my recent readings of Mack Hanan and Paul Greenberg. My thinking as a provider of ERP, SFA, CRM, and Business Process automation is shifting towards the social aspects of these systems. The fact is, if you have a system that people will use, you will be a successful system provider, pretty much as long as people have faith in the system.

The ultimate goal is to provide a network that is lively, rewarding, interesting, inviting, captivating, and a hundred other positive words to describe the experience. Here are some thoughts on creating an ideal social network for your company. First of all, unless there is a better way we need to bring all the acronyms (ERP, SFA, CRM, and BPM) together in a way that doesn’t turn everybody off. You want to create a network that people embrace, and use, and constantly tell you what new features they want. According to a recent Blog by Kevin Roberts, “we are moving from what you need to what you want”. Here are a few thoughts on making that system:

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15 Traits of a Good Client Relationship

15 Traits of a Good Client Relationship
First of all, I want to say that customers are excellent in my books and I am grateful for every single one of them through the years. When we are selling price to people we are vending. The win-win relationship for both parties is to have a client relationship as opposed to a customer relationship. Customers are price driven and look at your services and products as commodities that can be bought for the lowest bid. Having a client is far more beneficial, but it takes time and trust to be able to call a person one of your clients. The ultimate goal is to become a Partner.

I was reading some notes the other day based on Mack Hanan’s book, Consultative Selling, 7th edition: The Hanan Formula for High-Margin Sales at High Levels. Consultative selling is a way of thinking that Mack Hanan started writing about and articulated in several books and within many companies in the Silicon Valley.

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