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Brands and Enterprise Resource Planning (ERP)

Posted At : May 5, 2007 8:49 PM | Posted By : Tom West
Related Categories: Henning Kagermann,Brand,SAP,1to1,ERP,Kevin Roberts,Mila D’Antonio,Dick Martin,Wired

Brands and Enterprise Resource Planning (ERP)
I’ve been thinking lately a lot about how an Enterprise Resource Planning (ERP) system can effect your brand. I really enjoyed a recent Blog on the 1to1 Blogsite, published by Mila D’Antonio. Mila cited a passage in Dick Martin’s book, Rebuilding Brand America, where Dick said,

“………(brand) has to be easy to understand and flexible enough to modulate in a wide variety of interactions with a large number of different audiences. Most important, it can’t simply be something you stick at the end of an ad or on the side of a building. It has to be the ‘golden thread’ that runs through every internal process and through every interactions with customers. And your promise can’t be primarily rational It has to operate on the deeper level of emotions and feelings.”

What a great thought provoking paragraph.

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Blogs I Read Every Day and Why

Posted At : April 12, 2007 6:45 PM | Posted By : Tom West
Related Categories: Freakonomics,CRM,Business Process Management (BPM),Tom's_Blog,Jim Louderback,Kempton Lam,Cambrian House,Wikinomics,David Sims,ERP,Calgary,Collaboration Products,Patrick Lor,Paul Greenberg,Kevin Roberts,Boing Boing,Tony Perkins,Fred Yee,BarCamp,Don Tapscott

Blogs I Read Every Day and Why
Blogs are becoming one of my major news sources. With my interest in ERP, SFA, CRM, Business Process automation , enterprise computing, marketing, business intelligence, business analysis, finance, engine technology, Calgary, Silicon Valley, startups, Web 2.0, data warehousing, business intelligence, military, and etc. I have a few Blogs that I go for the straight goods. Here are the ones that have my attention these days (in no particular order):

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Engineering Your Company’s Social Network

Posted At : March 30, 2007 8:03 PM | Posted By : Tom West
Related Categories: Mack Hanan,Paul Greenberg,Collaboration Products,Kevin Roberts,Social Network,ERP,CRM,social engineering,Business Process Management (BPM),Tom's_Blog

Engineering Your Company’s Social Network
You don’t want it “too social” so it will take away from the purpose, you don’t want it too restricting, intimidating, or unfriendly to take away from the usefulness. I was inspired to write these thoughts because of the business I currently pursue and my recent readings of Mack Hanan and Paul Greenberg. My thinking as a provider of ERP, SFA, CRM, and Business Process automation is shifting towards the social aspects of these systems. The fact is, if you have a system that people will use, you will be a successful system provider, pretty much as long as people have faith in the system.

The ultimate goal is to provide a network that is lively, rewarding, interesting, inviting, captivating, and a hundred other positive words to describe the experience. Here are some thoughts on creating an ideal social network for your company. First of all, unless there is a better way we need to bring all the acronyms (ERP, SFA, CRM, and BPM) together in a way that doesn’t turn everybody off. You want to create a network that people embrace, and use, and constantly tell you what new features they want. According to a recent Blog by Kevin Roberts, “we are moving from what you need to what you want”. Here are a few thoughts on making that system:

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