Brands and Enterprise Resource Planning (ERP)

Brands and Enterprise Resource Planning (ERP)
I’ve been thinking lately a lot about how an Enterprise Resource Planning (ERP) system can effect your brand. I really enjoyed a recent Blog on the 1to1 Blogsite, published by Mila D’Antonio. Mila cited a passage in Dick Martin’s book, Rebuilding Brand America, where Dick said,

“………(brand) has to be easy to understand and flexible enough to modulate in a wide variety of interactions with a large number of different audiences. Most important, it can’t simply be something you stick at the end of an ad or on the side of a building. It has to be the ‘golden thread’ that runs through every internal process and through every interactions with customers. And your promise can’t be primarily rational It has to operate on the deeper level of emotions and feelings.”

What a great thought provoking paragraph.

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