Engineering Your Company’s Social Network
You don’t want it “too social” so it will take away from the purpose, you don’t want it too restricting, intimidating, or unfriendly to take away from the usefulness. I was inspired to write these thoughts because of the business I currently pursue and my recent readings of Mack Hanan and Paul Greenberg. My thinking as a provider of ERP, SFA, CRM, and Business Process automation is shifting towards the social aspects of these systems. The fact is, if you have a system that people will use, you will be a successful system provider, pretty much as long as people have faith in the system.
The ultimate goal is to provide a network that is lively, rewarding, interesting, inviting, captivating, and a hundred other positive words to describe the experience. Here are some thoughts on creating an ideal social network for your company. First of all, unless there is a better way we need to bring all the acronyms (ERP, SFA, CRM, and BPM) together in a way that doesn’t turn everybody off. You want to create a network that people embrace, and use, and constantly tell you what new features they want. According to a recent Blog by Kevin Roberts, “we are moving from what you need to what you want”. Here are a few thoughts on making that system:
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