CRM Suggestions for Automakers, Part One

CRM Suggestions for Automakers, Part One
For most of us, the second largest purchase after our homes is our automobiles. As a person who provides CRM (Customer Relationship Management) and Business Intelligence consulting, products, and services I often wonder why the automakers haven’t latched on to this powerful tool. I know for sure the automakers have all their customers in a nice tidy database and they use that database to send us brochures, offers, letters, and other communications. What I have in mind is a bit more elaborate and will be a series of blog entries as I am sure there will be comments and discussions that will evoke more ideas on this subject.

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